Every year, at performance review time, I seem to get the same question from my clients.
“How can I be more ‘visible’ at work?"
Let’s take the case of Karen. Karen was a high performer in her organisation. Karen was capable, committed and ready for the next step in her career. The only trouble was - Karen was not visible enough. During a discussion with her boss, he had told her that he had to ‘go into bat for her’ in the talent review forums because most of his peers didn't know who she was, or what she was capable of. He found it hard to fight for her bonus, and recommend her for a promotion, because no one else really knew of her talent and potential. So his developmental feedback to her was to work on her personal branding, and become more visible, in order to fast track her career opportunities.