Itโs here! Itโs here! Itโs finally HERE!
I am so thrilled to share my latest book with you, The Gender Penalty: Turning obstacles into opportunities for women at work. Read on if you're keen to learn more. :)
Do you...
feel undervalued, overlooked or ignored at work?
want practical strategies to get ahead?
want to succeed as a woman without changing who you are?
Work is a game originally developed by men, for men. Though the players have changed, the rules to succeed have not. When todayโs talented women play like men, they often get punished for not being โladylikeโ, and when they play like women, they can get punished for not being โleaderlikeโ. Welcome to the gender penalties that sideline women from the game of work.
The Gender Penalty is a playbook for navigating career success in a male-dominated environment. If you want to stand out without stepping on toes, get what you want without compromising who you are, and make your mark without becoming someone youโre not, this book is for you. (Plus you can take men with you on the journey. Hooray!)
The gender penalties covered are:
Confidence โ being seen as arrogant
Communication โ being interrupted, talked over or ignored
Boasting โ being expected to be humble
Strength โ being seen as aggressive
Motherhood โ being seen as uncommitted to work
Packed with easy-to-follow practical strategies, insights, case studies and stories, (and a bunch of bonus resources) this book will help you not only overcome the gender penalties on the field, but also change the game of work for good โ for yourself and other women.
The book is broken into three parts: โThe state of playโ, โThe gender penaltiesโ and โThe power plays to advance the gameโ.
Part I - The State of Play - covers the current corporate context.
What does the leadership landscape look like for women?
Whatโs going on for women at work?
Why are women facing invisible obstacles despite being overqualified?
Why do the solutions for men create problems for women?
And why are we still playing this outdated game in the first place?
Part II - The Gender Penalties - dives into the five gender penalties (the Confidence, Communication, Boasting, Strength and Motherhood penalties) and how they are currently playing out for women at work.
What are the rules women are expected to follow?
What's the backlash they face when they do?
What strategies have successful women used to overcome these obstacles and turn them into opportunities?
Part III - The Power Plays to advance the game - wraps up with strategies on how to shift the game of work for good.
How do we change the game of work to make it better for women (and men)?
How do we challenge the conditioning that keeps us stuck in the old game?
How can we brave the backlash created by breaking the rules of the current game - in service of creating the new game, with new rules and a better outcome for all?
Digital bonuses include:
The Coaches Playbook โ a guide to help your manager fend off the gender penalties you might face at work
The Gender Penalty workbook - a summary guide to help you personalise the main plays of the book
The Gender Penalty Quiz โ to see which penalty you need a stronger strategy for overcoming
The Chick Chat Guide โ guided discussion questions to facilitate reflection and learning with a group of friends or colleagues
Hereโs a short grab from the audiobook to whet your appetite:
Pre-order the book now!
The book will officially 'drop' on Feb 6th 2023 - (yes, Iโm a gangsta rapper now, didnโt you know? ๐).
However, you can pre-order a launch copy today and get the nifty bonuses below.
Kindle ebook version - From RRP $14.95 to a special launch price of $3.99 AUD ($2.99 USD) **plus the big bonus.**
(Yes 3 bucks. Which of course is ridiculously cheap, and part of the marketing game AND... no reflection of the tremendous value inside :) )
Paperback version - From RRP $29.95 to a special launch price of $24.31 **plus the big bonus. **
Note: Retailersโ book price is subject to change without prior notice.
*Audiobook version - available on Feb 6th
(Some outlets may do a pre-order but these are tricky to control so just try your luck at your favourite outlet.)
What is this big bonus you speak of?
Itโs access to Part I of the book (upon pre-purchaseโฆ), downloadable immediately. Thatโs the first four chapters of the book. If youโre a slow reader you may finish just in time to get the rest in Feb. Youโre welcome ;)
Simply enter your details, (including the receipt number) and weโll send you the downloads.
Chapter 1
Whatโs going on for women at work?
Chapter 2
What game are we playing?
Chapter 3
Why are we getting fouled?
Chapter 4
Why are we still playing this old game?
How to get your hands on a whole bunch (for your organisation)
Bulk purchases are available for corporate clients of keynotes and workshops.
Orders over 100 can include a customised introduction written by the CEO or HR director. Itโs a great way to add a personal touch and reinforce the organisationsโ cultural commitment to gender equity.
Reach out directly to learn more.
Thatโs it for now. Stay tuned for more launch activities over the next few months. Thereโs much fun to be had. :)
P.S. Iโm available for podcast interviews, media interviews, or general enquiries about programs to bring the bookโs concepts to life. Just send me an email (ab@anneliblundell.com).
Warm regards
