The π ππ§πππ« π©ππ§ππ₯ππ² is the backlash women face when they try and enact career advice that typically works for men, but often backfires for women.
Take assertiveness.
In men, itβs seen as authoritative.
In women? Well, thatβs aggression.
It can be difficult for women to stand out in male-dominated workplaces using advice meant for men. But there is a way. In fact, there is a book full of ways (subtle plug for new book π: The Gender Penalty: Turning obstacles into opportunities for women at work).
You can read more in the my latest article published in the HR Leader: https://bit.ly/3p7RSTo
The 'gender penalty' and how to overcome it
