Are you tired of being told to "just be more confident"? If you’re a woman at work, chances are you have heard this a lot. You may have even felt like you did need more confidence, and agreed with the sentiment.

But whether you lack confidence, or lack the perception of confidence, you know how important confidence is at work. It's a critical launch pad for new skills, new opportunities and new jobs.

But here’s the catch for women. Women are told to be more confident, yet when they display more confidence, they are seen as arrogant, and when they downplay their confidence, they become invisible. Simply telling women to ‘be more confident’, it seems, misses the point.

Welcome to the Confidence Conundrum.

So, can we claim our confidence at work as women or not? YES! We can, and we must. And here’s how: https://bit.ly/40A1u6Z

In this article I share 6 strategies for how to do this. (And if you want more on the penalties women face at work, you can get the full book here - The Gender Penalty: Turning obstacles into opportunities for women at work https://anneliblundell.com/books

(This article originally appeared in Governance Institute of Australia)