Check out the podcast interview of Anneli on BE THE DROP - NARRATIVE NETWORK, EPISODE 206, aired 10TH AUGUST 2020

““It’s not just about believing in gender equality. It’s about how you behave in the workplace.”

In this episode about gender equality in the workplace, you will learn:

How gender inequality exists in the legacy policies and processes in the workplace
Statistics highlighting men’s confusion around the existence of gender bias
A bit about the invisible barriers that can negatively impact the female experience
Why the definition of “best qualified” in the workplace needs to change
The unconsciously agreed social stereotypes prevalent in the workplace
How the physical environment of the workplace can support this unconscious bias
Why and how to break down the stress and guilt that women bear in the workplace
Essential qualities of a good leader, regardless of gender

Read the whole Narrative Marketing blog here.

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This is a pocketbook about the unspoken responses of men, to the rise of women at work. Men are grappling with their place in the fight for gender equality. They have questions, concerns, fears, and curiosities, about their presence and purpose in this issue, and are not always sure how to enter into discussions with sensitivity and support. Not all of their thoughts feel safe to explore in general discussion, without seeming sexist, ignorant or unsupportive.

This book is an attempt to surface the conversations that feel taboo, that may be unpopular, and perhaps a little too controversial to say out loud. It's an opportunity for men (and women) to engage in real dialogue and get answers to the questions they're hesitant to ask. Without a safe space to explore and understand the role men play in striving for equality, society as a whole will remain stuck in the status quo.

The ideas in this book provide the pathway forward for a new dialogue between men and women: A dialogue where blame and fear are replaced with clarity and courage, and men feel not only encouraged to get involved, but crucial to the cause.