𝐄𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐚𝐰𝐚𝐫𝐝𝐬 𝐢𝐬 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐰𝐨𝐫𝐤… 𝐚𝐧𝐝 𝐰𝐢𝐧 𝐨𝐫 𝐥𝐨𝐬𝐞, 𝐢𝐭’𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐰𝐨𝐫𝐭𝐡 𝐭𝐡𝐞 𝐞𝐟𝐟𝐨𝐫𝐭. Recently The Audacious Agency interviewed some award winners to hear what they gained by entering awards. Thanks 𝐃𝐞𝐞 𝐯𝐚𝐧 𝐇𝐞𝐞𝐫𝐝𝐞𝐧 for including me, and to 𝐀𝐧𝐧𝐞𝐭𝐭𝐞 𝐃𝐞𝐧𝐬𝐡𝐚𝐦 and 𝐋𝐚𝐮𝐫𝐞𝐧 𝐂𝐥𝐞𝐦𝐞𝐭𝐭 for supporting me in my awards journey this year. As the recent 𝑮𝒐𝒍𝒅 𝑺𝒕𝒆𝒗𝒊𝒆 𝑨𝒘𝒂𝒓𝒅 𝒘𝒊𝒏𝒏𝒆𝒓 𝒇𝒐𝒓 𝑭𝒆𝒎𝒂𝒍𝒆 𝑬𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓 𝒐𝒇 𝒕𝒉𝒆 𝒀𝒆𝒂𝒓, 2021, 𝒂𝒏𝒅 𝒕𝒉𝒆 𝑨𝑰𝑻𝑫’𝒔 𝑳&𝑫 𝑷𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒐𝒇 𝒕𝒉𝒆 𝒀𝒆𝒂𝒓, 2021, I certainly have had a big year with awards! And I can honestly say it’s taken a lot of work - AND it was worth every single second and not just because of the wins. I gained valuable insights and reflections about what makes my business work, what my customers really value and what it takes to keep it all going.