Anneli Blundell - People Whisperer

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Big news!!! My new book is available for pre-order! (The Gender Penalty)

Itโ€™s here! Itโ€™s here! Itโ€™s finally HERE!

I am so thrilled to share my latest book with you, The Gender Penalty: Turning obstacles into opportunities for women at work. Read on if you're keen to learn more. :)

Do you...

  • feel undervalued, overlooked or ignored at work?

  • want practical strategies to get ahead?

  • want to succeed as a woman without changing who you are?

Work is a game originally developed by men, for men. Though the players have changed, the rules to succeed have not. When todayโ€™s talented women play like men, they often get punished for not being โ€˜ladylikeโ€™, and when they play like women, they can get punished for not being โ€˜leaderlikeโ€™. Welcome to the gender penalties that sideline women from the game of work.

The Gender Penalty is a playbook for navigating career success in a male-dominated environment. If you want to stand out without stepping on toes, get what you want without compromising who you are, and make your mark without becoming someone youโ€™re not, this book is for you. (Plus you can take men with you on the journey. Hooray!)

The gender penalties covered are:

  • Confidence โ€“ being seen as arrogant

  • Communication โ€“ being interrupted, talked over or ignored

  • Boasting โ€“ being expected to be humble

  • Strength โ€“ being seen as aggressive

  • Motherhood โ€“ being seen as uncommitted to work

Packed with easy-to-follow practical strategies, insights, case studies and stories, (and a bunch of bonus resources) this book will help you not only overcome the gender penalties on the field, but also change the game of work for good โ€“ for yourself and other women.

The book is broken into three parts: โ€˜The state of playโ€™, โ€˜The gender penaltiesโ€™ and โ€˜The power plays to advance the gameโ€™.

Part I - The State of Play - covers the current corporate context.

  • What does the leadership landscape look like for women?

  • Whatโ€™s going on for women at work?

  • Why are women facing invisible obstacles despite being overqualified?

  • Why do the solutions for men create problems for women?

  • And why are we still playing this outdated game in the first place?

Part II - The Gender Penalties - dives into the five gender penalties (the Confidence, Communication, Boasting, Strength and Motherhood penalties) and how they are currently playing out for women at work.

  • What are the rules women are expected to follow?

  • What's the backlash they face when they do?

  • What strategies have successful women used to overcome these obstacles and turn them into opportunities?

Part III - The Power Plays to advance the game - wraps up with strategies on how to shift the game of work for good.

  • How do we change the game of work to make it better for women (and men)?

  • How do we challenge the conditioning that keeps us stuck in the old game?

  • How can we brave the backlash created by breaking the rules of the current game - in service of creating the new game, with new rules and a better outcome for all?


Digital bonuses include:

  • The Coaches Playbook โ€“ a guide to help your manager fend off the gender penalties you might face at work

  • The Gender Penalty workbook - a summary guide to help you personalise the main plays of the book

  • The Gender Penalty Quiz โ€“ to see which penalty you need a stronger strategy for overcoming

  • The Chick Chat Guide โ€“ guided discussion questions to facilitate reflection and learning with a group of friends or colleagues


Hereโ€™s a short grab from the audiobook to whet your appetite:

Pre-order the book now!

The book will officially 'drop' on Feb 6th 2023 - (yes, Iโ€™m a gangsta rapper now, didnโ€™t you know? ๐Ÿ™‚). 

However, you can pre-order a launch copy today and get the nifty bonuses below. 

Kindle ebook version - From RRP $14.95 to a special launch price of $3.99 AUD ($2.99 USD) **plus the big bonus.** 

(Yes 3 bucks. Which of course is ridiculously cheap, and part of the marketing game AND... no reflection of the tremendous value inside :) ) 

Paperback version - From RRP $29.95 to a special launch price of $24.31 **plus the big bonus. **

Note: Retailersโ€™ book price is subject to change without prior notice.

*Audiobook version - available on Feb 6th

(Some outlets may do a pre-order but these are tricky to control so just try your luck at your favourite outlet.) 

What is this big bonus you speak of?

Itโ€™s access to Part I of the book (upon pre-purchaseโ€ฆ), downloadable immediately. Thatโ€™s the first four chapters of the book. If youโ€™re a slow reader you may finish just in time to get the rest in Feb. Youโ€™re welcome ;)

Simply enter your details, (including the receipt number) and weโ€™ll send you the downloads.

Chapter 1

Whatโ€™s going on for women at work?

Chapter 2

What game are we playing? 

Chapter 3

Why are we getting fouled?

Chapter 4

Why are we still playing this old game?

How to get your hands on a whole bunch (for your organisation) 

Bulk purchases are available for corporate clients of keynotes and workshops.

Orders over 100 can include a customised introduction written by the CEO or HR director. Itโ€™s a great way to add a personal touch and reinforce the organisationsโ€™ cultural commitment to gender equity.

Reach out directly to learn more.

Thatโ€™s it for now. Stay tuned for more launch activities over the next few months. Thereโ€™s much fun to be had. :)

P.S. Iโ€™m available for podcast interviews, media interviews, or general enquiries about programs to bring the bookโ€™s concepts to life. Just send me an email (ab@anneliblundell.com). 

Warm regards